Fix the Sencha page for Google

Before you start: what you need to know

SEO (Search Engine Optimization) is the work of getting a website found on Google without paying for ads. SEO specialists work out what people search for, fix pages so they answer those searches well and help Google read them. It's slow work: results come in weeks, not hours.

1. Keywords and search intent

   A keyword is the search a person types into Google. Behind every search there's an intent: to learn, to choose between products or to buy. A product page should target people who want to choose or buy; people who want to learn are looking for a guide.

   For example"how to clean a cast iron teapot" is for learning (it needs a guide); "1 litre cast iron teapot" is for choosing (it needs the product page).

2. Title and meta description

   The title is the blue title in Google's results; the meta description is the grey text underneath. The title must contain the keyword and stay within about 580 pixels, otherwise it gets cut. The brand name usually goes at the end. The description makes people want to click.

   For example"0.8 l cast iron teapot, enamelled inside | Casa del Tè" is clear; "Casa del Tè | Products" doesn't say what's on the page.

3. Structured data

   These are lines of code (JSON-LD) that people don't see, but Google does: they state precisely the product's name, brand, price and availability. They must match what's written on the page. Stars can only be shown with real reviews.

   For exampleIf the page says €39 and the structured data says €29, Google notices and may not show the price.

4. Short answers

   Google often shows short answers to questions, in the "People also ask" box or in answers generated by artificial intelligence. An answer of 30-70 words, precise and with the right numbers, is more likely to be chosen.

   For example"How do you clean a cast iron teapot?" Short answer: "Rinse it with hot water, no soap, and dry it straight away over a low flame to avoid rust."