0 / 12Leave the company
Hub 1 · Role theory

SEO specialist

Gets a website found on Google without paying for ads. Chooses the right searches for each page, makes sure Google can read the site, improves titles and copy, and measures the results.

Start with lesson 1

The role in brief

Who they work with

  • Copywriters and content creators, who write the copy
  • Developers and web teams, who fix the technical side
  • E-commerce and marketing, who decide what to sell and when

The tools

Google Search Console
Clicks, impressions and pages on Google. Free.
Google Analytics
What happens after the click: visits, orders. Free.
A crawler (e.g. Screaming Frog)
Reads the whole site like Google does and finds problems. Free up to 500 URLs.
Keyword tools (e.g. Keyword Planner)
How many people search for a word, and when.

A typical day

  1. 9:00Checks Search Console for drops or new errors
  2. 10:00Chooses the keywords for an article and writes the brief for the copywriter
  3. 14:00Rewrites a category's title and description
  4. 16:00Writes a ticket for the web team about a slow page

Is it for you? It's for you if you enjoy understanding why people search for something, writing clearly and working with numbers step by step. Read more on the blog: What does an SEO specialist do? →

The theory path

  1. Lesson 1 · 10 minutes · 4 partsWhat SEO is and how Google worksOrganic results and ads · How Google finds and ranks pages · The three parts of the job · How it's measured
    To doOpen
  2. Lesson 2 · 12 minutes · 5 partsKeywords, intent and contentKeywords and volume · Search intent · One page per intent · Title, meta description and H1 · Useful, trustworthy content
    To doOpen
  3. Lesson 3 · 12 minutes · 5 partsTechnical SEO, tools and numbersGetting a page into (or out of) Google · Redirects and 404 pages · Duplicate content and canonical · Speed: Core Web Vitals · Everyday tools
    To doOpen
  4. Quiz · 5 minutes · 8 questionsRole quizAt least 6 right answers to complete the role's theory.
    To doOpen
  5. Quick exercise · optional · about 25 minutesNobody can find the Sencha onlineA short request from Marta: choose the keyword, title and description for the Sencha product page.
    Open
  6. Practice · simulationSEO SimulationYou work on Five Leaf's real website with the admin panel and five tools: from the basics to the hard cases.
    Go to the simulation