Free, for anyone starting in marketing
You learn marketing by doing it
Step into a practice company, get real requests and try the work of an SEO, a brand manager, a CRM manager.
- 12 roles
- 4 simulations
- 27 exercises
- 0 euros, always
3 requests for you
SEOBossnowVisits from Google have dropped. Can you help me understand why?
BRBrand2 min agoWe need a tone of voice for our social media.
CRMCRM5 min agoLots of abandoned carts yesterday. Which email do we send?
Inside you'll findSEO, branding, CRM, social media, SEA, influencers
The core of marketing
Peacchy starts here: inside a single word there are 12 different jobs, each following the customer at a different moment. Here's who does what.
Get knownBrand · Social media · Influencer · PR
Get foundSEO · SEA / PPC
Convince and sellProduct · Trade marketing · Partnerships
Bring back and measureCRM · Market research · Analytics
12 roles, 12 passes. Which one will you try first?
Each pass opens a role in the practice company, with a guided exercise.
Pick your pass and start your first day at work!Do you like writing? Try SEO.Love numbers? Try SEA.Follow lots of creators? Try influencer marketing.Enjoy talking to people? Try CRM.
Read what each role does- N. 001SEO specialistTop of Google
- N. 002SEA / PPC specialistAds on every click
- N. 003Brand managerValues and tone
- N. 004Social media managerPosts and community
- N. 005Influencer marketingThe right creators
- N. 006CRM managerLoyal customers
- N. 007Product marketingLaunching products
- N. 008Trade marketingSelling in shops
- N. 009PR and communicationReputation and press
- N. 010PartnershipsCollaborations
- N. 011Market researchUnderstanding customers
- N. 012Marketing analytics / martechData and tools
Real exercises, not quizzes
A request from the boss. Your work. The solution.
- 1Read the request from someone at the practice company.
- 2Do the work with the data and tools you need.
- 3Compare your result with a professional's.
Exercise 1 · SEOabout 25 minutes
From Marta, the founder: the Sencha tea page doesn't show up on Google. Build the right title for the search "Sencha green tea".
Your titleOrganic Sencha Green Tea | Five Leaf
under 580 pxCompare with the solution
From theory to practice, one step at a time
Start wherever you like: with the theory or straight into practice.
- Discover the roleWhat it does, how the work is measured, how to get started.
- Study the theoryThree ten-minute lessons, with a question after every concept.
- Take the quick exerciseA request from a colleague at the practice company, in about 20 minutes.
- Enter the simulationBasics, Diagnosis and Hard cases, with the tools of the trade.
Free tools, right away
They work in your browser: what you type never leaves your computer.
See a tool in action
Google snippet preview
Write the title and description of a page and see right away how they will look in the results: the title is measured in pixels, like Google does.
Try the toolTitleunder 580 pxOrganic Sencha Green Tea | Five Leaf
Description93 / 160Japanese Sencha with a fresh, grassy taste. Whole leaves, compostable bags, 24-hour delivery.
How it will lookfiveleaf.example › green-tea › organic-senchaOrganic Sencha Green Tea | Five LeafJapanese Sencha with a fresh, grassy taste. Whole leaves, compostable bags, 24-hour delivery.
From the blog: the basics, explained simply
All articles →- BrandBrand awareness and NPS: how to measure a brandWhat brand awareness is and how to measure it: unaided, aided and top-of-mind awareness, branded searches, share of search and NPS, with formulas.
- SEOGoogle Search Console for beginnersGoogle Search Console for beginners: how to set it up and verify your site, the Performance and Pages reports, and what indexing statuses mean.
- SEO301 redirects and 404 pages: what they are and when to use them301 redirects and 404 pages: what they are, 301 vs 302 vs 307 vs 308 and 410, when to use each, how to set them up and how to avoid redirect chains.