Simulations
You work inside Five Leaf as in a first job: a real website, an admin panel, tools like the ones professionals use. Each simulation starts with a tutorial and gets harder.
SEO Simulation
The herbal teas have vanished from Google, a category isn't getting clicks, October is going badly: you find the problems in the tools and fix them on the website.
- BasicsThe black tea product pages · Hidden headings and broken links
- DiagnosisThe herbal teas that vanished from Google · The green teas page nobody clicks · Duplicate pages and redirects
- CasesEnd-of-month audit · The October drop · The content plan
SEA Simulation
A new campaign for the matcha kit, a campaign that spends a lot and sells little, an ad copied into the wrong place and the Black Friday budget to split.
- BasicsThe matcha kit campaign · Reading the numbers
- DiagnosisGreen teas: lots of clicks, few sales · The herbal teas Quality Score
- CasesThe Black Friday budget · The Black Friday ads
Brand Simulation
The positioning to write, off-tone copy, a collapsing NPS, a «100% sustainable» claim to fix, the 2027 strategy and the press office.
- BasicsThe positioning · The tone of voice
- DiagnosisWhat people think of us · The «100% sustainable» packaging
- CasesThe 2027 brand strategy · Press: the calendar and a journalist
Social Simulation
A post to prepare, comments to handle, photos used without permission and reach that collapsed at the end of September: you work on the profile, the calendar and the comments.
- BasicsThe matcha kit post · Reading the insights
- DiagnosisThe 3 a.m. posts · A week of comments · Photos, rights and partnerships
- CasesThe November calendar · A small crisis
Coming soon
The next simulations will arrive one at a time. Meanwhile you can study the theory of these roles.