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Brand Simulation

Simulation · first day as a brand specialist

Welcome to the Five Leaf brand team

You have the brand manual, the research on customers and competitors, the brand copy, the plan for 2027 and the press office. You start with the tutorial, then three levels: Basics, Diagnosis and Cases. Each level unlocks when you finish the one before; within a level you choose the order.

I'll look at the manual first
IPIrene P.Brand manager, today at 9:30
Welcome!

This week you're working with me on the brand. We start from the basics: the positioning is missing from the manual and our texts don't all sound the same. Then the real problems: NPS has fallen from 52 to 31 and a sentence on the box is no longer acceptable. Finally the 2027 strategy and the press office.

Fictional person and company
Level 0 · Do this first · 8 minutes

Tutorial: how it works

Where things are and how to save and check a change.

  1. How the workspace is laid out
  2. What is one of Five Leaf's values?
  3. Save your first change
  4. Points, levels and how to choose
Not started

Level 1 · Basics

One concept at a time. «How it works» is already open and the hint is always available.

Unlocks when you finish: Tutorial
  1. The positioningWho Five Leaf is for, who it competes with and what makes it different: the positioning statement.5 mini exercises · 30 minutes
    Research, Manual
    Locked
  2. The tone of voiceFive texts written by different people: which follow the tone of voice and how to fix the others.5 mini exercises · 30 minutes
    Manual, Copy
    Locked

Level 2 · Diagnosis

Mixed problems, including false alarms. You open «How it works» yourself.

Unlocks when you finish: Basics
  1. What people think of usNPS collapses, searches for the name fall: what's a real problem and what isn't.6 mini exercises · 35 minutes
    Research, Copy
    Locked
  2. The «100% sustainable» packagingAn environmental claim on the box that can no longer be written from 27 September 2026: correct it with facts.5 mini exercises · 30 minutes
    Copy, Research
    Locked

Level 3 · Cases

No hints: just data and theory. The 2027 strategy and the press office.

Unlocks when you finish: Diagnosis
  1. The 2027 brand strategyGoal, audience, message, channels and KPIs on one page, to present to management.5 mini exercises · 40 minutes
    Research, Brand plan
    Locked
  2. Press: the calendar and a journalistA press release for the advent calendar, who to send it to, and a reply to a journalist during the crisis.6 mini exercises · 40 minutes
    Press office
    Locked

The tools

Brand manualMission, values, tone of voice, logo; tagline and positioning to write.Brand researchCustomers, competitors, NPS, awareness, searches for the name and the packaging sheet.Brand copySix texts on different channels, to check and rewrite.Brand planGoal, audience, message, channels and KPIs for 2027.Press officePress releases, journalist list and press requests.