/Brand Simulation/2027 brand plan

Exercises 0

Invented but consistent data: a problem you find in one tool also shows up in the others.

2027 brand plan

One page, to present to management

Goal From how much to how much, for whom, by when.Audience Who we speak to first of all.Key message One sentence: what we want them to remember.

Channels

Press office Social media Newsletter Partnerships with creators Search engine ads Packaging Events and fairs Trade podcasts National TV advertising

KPIs (how we measure)

Unaided awareness Aided awareness Searches for the shop's name NPS Number of followers Likes on posts Monthly revenue Home page visits

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