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← Brand managerLesson 3 of 3

Awareness
What people think
Protecting the trademark
When something goes wrong
Summary and final questions

12 minutes · 4 parts

Measuring and protecting the brand

Words to remember

Awareness: How many people know the brand.
Sentiment: The tone of what's said about the brand.
NPS: % promoters − % detractors.
Registered trademark: A name or logo protected by law.

If you get a question wrong, read the explanation and try again: here you learn, you don't lose points.

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