What people do after clicking on Google: visits, orders and revenue
Simulation inspired by Google Analytics 4 (landing pages, organic traffic only)
Simulated analytics: only visits from organic search, with cookie consent (about 70% of real visits). Made-up data. That's why the numbers are a little lower than the clicks you see in the Search console.
Organic sessions23,4011 August - 25 October 2026
Orders444conversion 1.9%
Revenue€11,559average value €26.03
Revenue from organic search, month by month
Hover over the bars to see sessions and orders. The last two months are in dark orange.
The top 25 landing pages · 1 August - 25 October 2026
Session: a visit, which can include several pages. Landing page: the first page seen, i.e. the one people land on from Google. Conversion: out of 100 visits, how many end with an order. Blog articles bring lots of visits but convert little: people reading "how to make matcha" often aren't ready to buy yet. To estimate how much a drop is worth, multiply the sessions lost by the conversion and by the average order value.