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Social Simulation

Simulation · first day as a social media specialist

Welcome to the Five Leaf social team

You have the shop's profile, the post calendar, the comments, the insights and the photo and music library. You start with the tutorial, then three levels: Basics, Diagnosis and Cases. Each level unlocks when you finish the one before; within a level you choose the order.

I'll look at the profile first
SLSara L.Social media manager, today at 9:05
Welcome!

This week you're working with me on social media. We start with a post and the numbers, then the real problems: comments to handle, photos to check and a mystery. Since the end of September posts have been reaching far fewer people: in October average reach fell by 31% (2,237 against 3,252).

Fictional person and company
Level 0 · Do this first · 8 minutes

Tutorial: how it works

Where things are and how to save and check a change.

  1. How the workspace is laid out
  2. What time was the last post published?
  3. Save your first change
  4. Points, levels and how to choose
Not started

Level 1 · Basics

One concept at a time. «How it works» is already open and the hint is always available.

Unlocks when you finish: Tutorial
  1. The matcha kit postFrom the goal to the scheduled post: format, caption, alt text and time.6 mini exercises · 30 minutes
    Insights, Calendar
    Locked
  2. Reading the insightsReach, impressions, engagement rate: what works on the profile and what doesn't.6 mini exercises · 25 minutes
    Insights, Profile
    Locked

Level 2 · Diagnosis

Mixed problems, including false alarms. You open «How it works» yourself.

Unlocks when you finish: Basics
  1. The 3 a.m. postsReach collapsed at the end of September: find when, why, and fix it.6 mini exercises · 30 minutes
    Insights, Profile, Calendar
    Locked
  2. A week of commentsCriticism, personal data, spam, repeated questions: who to answer, how, and what to hide.7 mini exercises · 35 minutes
    Comments and messages
    Locked
  3. Photos, rights and partnershipsA photo used without permission and an undisclosed partnership: find them and fix them.7 mini exercises · 30 minutes
    Library, Profile
    Locked

Level 3 · Cases

No hints: just data and theory. A month to plan and a crisis to handle.

Unlocks when you finish: Diagnosis
  1. The November calendarA whole month: the advent calendar launch, Black Friday, pillars and times.7 mini exercises · 45 minutes
    Calendar, Insights
    Locked
  2. A small crisisMatcha kits arriving broken, angry comments and a promo scheduled at the wrong moment.6 mini exercises · 40 minutes
    Comments and messages, Calendar
    Locked

The tools

The profilePosts as followers see them: captions, alt text, labels.Calendar and postsDrafts, scheduled posts and publishing settings.Comments and messagesReplying, moderating and handing requests to colleagues.Post insightsReach, engagement, follower times and formats.Photo and music libraryThe team's content with permissions and licences.