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Engagement rate calculator

Calculates how much an audience interacts with your posts.

Your browser does the calculations: what you type is never sent or stored.

Post interactions
What do you calculate it on?
Result
–Enter the interactions and the reach.
Total interactions
0
Interactions per 100 people
–

On its own the number says little: compare it with other posts from the same profile, calculated the same way.

What engagement rate is

It's the percentage of people who interacted with a post: they liked, commented, saved or shared it. It measures interest better than the number of followers, because it tells you whether people actually react.

Reach or followers?

With reach, you calculate how many people interacted among those who saw the post. With followers, you calculate it against everyone who follows the profile, even if they didn't see the post. They are two different measures: pick one and always use it when you compare.

An example

A Five Leaf post with a matcha recipe: 180 likes, 25 comments, 15 saves and 5 shares make 225 interactions. Seen by 5,000 people, the engagement rate is 225 ÷ 5,000 × 100 = 4.5%.

Why we don't give a "right value": it changes a lot between Instagram, TikTok and LinkedIn, and between small and large profiles. The fairest comparison is with your own previous posts.