Roles map
12 marketing roles. Find yours.
Marketing isn't one single job: some people get a website found, some look after the brand, some bring customers back. Read what each role does, then try it in the practice company.
- 12 roles
- 1 practice company
- 4 stages of the journey
Why are there so many roles?
Because a customer goes through 4 stages before buying and coming back. Each role mostly works on one stage.
- STAGE 1Get knownBrand, Social media, Influencer marketing, PR and communication
- STAGE 2Get foundSEO, SEA / PPC
- STAGE 3Convince and sellProduct marketing, Trade marketing, Partnerships
- STAGE 4Bring back and measureCRM, Market research, Marketing analytics / martech
All passes
- FIVE LEAFN. 001SEO specialistTop of GoogleDiscover
- FIVE LEAFN. 002SEA / PPC specialistAds on every clickDiscover
- FIVE LEAFN. 003Brand managerValues and toneDiscover
- FIVE LEAFN. 004Social media managerPosts and communityDiscover
- FIVE LEAFN. 005Influencer marketingThe right creatorsDiscover
- FIVE LEAFN. 006CRM managerLoyal customersDiscover
- FIVE LEAFN. 007Product marketingLaunching productsDiscover
- FIVE LEAFN. 008Trade marketingSelling in shopsDiscover
- FIVE LEAFN. 009PR and communicationReputation and pressDiscover
- FIVE LEAFN. 010PartnershipsCollaborationsDiscover
- FIVE LEAFN. 011Market researchUnderstanding customersDiscover
- FIVE LEAFN. 012Marketing analytics / martechData and toolsDiscover
Not sure where to start?
Choose what you enjoy most. Pesca will suggest your first pass.
Pick an answer……and the right role to start with appears here.
PESCA SUGGESTSSEO specialistMakes sure the website shows up among the top Google results, without paying.Try this role →Read what it does
PESCA SUGGESTSSEA / PPC specialistRuns paid ads on search engines: you only pay when someone clicks.Try this role →Read what it does
PESCA SUGGESTSBrand managerDecides how the company presents itself: name, values, tone of voice, colours.Try this role →Read what it does
PESCA SUGGESTSInfluencer marketingChooses the right creators and organises collaborations with them.Try this role →Read what it does
PESCA SUGGESTSCRM managerLooks after people who have already bought, so they come back.Try this role →Read what it does
PESCA SUGGESTSProduct marketingExplains why a product is useful and prepares its launch.Try this role →Read what it does
PESCA SUGGESTSTrade marketingHelps products sell in shops and through distributors.Try this role →Read what it does
PESCA SUGGESTSPR and communicationLooks after the company's reputation with journalists and the public.Try this role →Read what it does
PESCA SUGGESTSPartnershipsBuilds collaborations with other companies to grow together.Try this role →Read what it does
PESCA SUGGESTSMarket researchFinds out who the customers are, what they want and what they think of the brand.Try this role →Read what it does
PESCA SUGGESTSMarketing analytics / martechCollects data and chooses the tools that make marketing work.Try this role →Read what it does