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Hub 1 · Role theory

Social media manager

Runs a brand's social media accounts: decides what to publish and when, creates or coordinates content, replies to people and measures results to understand what works.

Start with lesson 1

The role in brief

Who they work with

  • Content creators, photographers and designers, for photos and videos
  • Brand manager, to stay on brand
  • Influencer marketing and customer service, for partnerships and questions

The tools

The platforms' apps and dashboards
To publish and read the analytics of Instagram, TikTok, Facebook, LinkedIn.
A content calendar
A spreadsheet or tool for scheduling posts.
Design and video tools
To create images and short videos.
UTM links and Google Analytics
To know how many visits and sales come from social media.

A typical day

  1. 9:00Replies to overnight comments and messages
  2. 10:30Publishes the matcha reel and checks the first reactions
  3. 14:00Prepares next week's calendar
  4. 16:30Reads the analytics: which posts were saved and shared most

Is it for you? It's for you if you enjoy telling stories with images and video, you're curious about people and you like working out from the numbers what works. Read more on the blog: What does a social media manager do? →

The theory path

  1. Lesson 1 · 10 minutes · 4 partsThe role and the platformsWhat social media is for, for a brand · Each platform has its own audience · Organic and paid · How the algorithm works
    To doOpen
  2. Lesson 2 · 12 minutes · 4 partsContent and the content planContent pillars · Formats · The content calendar · Other people's content, rights and accessibility
    To doOpen
  3. Lesson 3 · 12 minutes · 4 partsNumbers, community and rulesMetrics · Engagement rate · The community · The rules: ads, giveaways and privacy
    To doOpen
  4. Quiz · 5 minutes · 8 questionsRole quizAt least 6 right answers to complete the role's theory.
    To doOpen
  5. Quick exercise · optional · about 20 minutesA week of matcha postsA short request from Sara: choose formats, days and copy for a week of posts.
    Open
  6. Practice · simulationSocial SimulationYou work on Five Leaf's account: posts, calendar, comments, analytics and photo rights, from the basics to a small crisis.
    Go to the simulation