First day
Welcome to Five Leaf
I'm Pesca, your tutor. Here you work for a fictional company. For each marketing role you first learn the theory with short lessons, then put it to the test. Choose the role to start with.
Five LeafSimulated company
Online shop for teas and herbal teas. It sells all over Italy, and since this year also in 40 supermarkets in the Veneto region; it has a blog and a newsletter, and wants to grow while keeping a friendly tone.
- Products
- 120
- Categories
- 6
- Newsletter subscribers
- 8.400
- Sales target
- +20%
All of Five Leaf's data is made up for the exercises.
Catalogue
- Green teas
- Black teas
- Herbal teas
- Matcha
- Iced teas
- Accessories
Who will write to you
- MRMarta · Founder
- LBLuca · E-commerce
- SCSara · Social media and community
- GRGiorgio · Sales and shops
Hub 1
Getting found and talking to customers
- SEO specialistVisibility on GoogleTheory readySimulation
- SEA specialistAds and budgetTheory readySimulation
- Brand managerTone and identityTheory readySimulation
- Social media managerContent and communityTheory readySimulation
- Influencer marketingCreators and transparencyTheory coming soon
- CRM managerEmail and loyaltyTheory coming soon
Hub 2
Product, sales and data
- Product marketingLaunching productsTheory coming soon
- Trade marketingSelling in shopsTheory coming soon
- PR and communicationsReputation and pressTheory coming soon
- PartnershipsCollaborationsTheory coming soon
- Market researchUnderstanding customersTheory coming soon
- Marketing analytics / martechData and toolsTheory coming soon