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SEO Simulation

Simulation · first day as an SEO specialist

Welcome to the fiveleaf.example team

You have the shop's website, its admin and five tools. You start with the tutorial, then three levels: Basics, Diagnosis and Cases. Each level opens when you finish the one before; within a level you choose the order.

I'll look at the shop first
EMElena M.E-commerce manager, today at 9:12
Welcome to the team!

This week you're working with me on the website. We'll start with the simple things, titles, descriptions and broken links, then move on to the real problems. At the end of the week I have a big question for you: why did clicks from Google drop by 7% in October compared with September (10,261 against 11,068)?

Fictional person and company
Level 0 · Do this first · 8 minutes

Tutorial: how it works

Where things are and how to save and check a change.

  1. How the workspace is laid out
  2. Open Inspect in the shop
  3. Save your first change
  4. Points, levels and how to choose
Not started

Level 1 · Basics

One concept at a time. «How it works» is already open and the hint is always available.

Opens when you finish: Tutorial
  1. The black tea product pagesTitle, H1 and meta description: reading them, finding the wrong ones and rewriting them.8 mini exercises · 30 minutes
    Shop, Crawler, Admin
    Locked
  2. Hidden headings and broken linksA missing H1 and a vanished product: find them, understand why and fix them.7 mini exercises · 30 minutes
    Crawler, Shop, Admin
    Locked

Level 2 · Diagnosis

Mixed problems, including false alarms. You open «How it works» yourself.

Opens when you finish: Basics
  1. The herbal teas that vanished from GoogleA drop in indexed pages: when, how many, why, who caused it and how to fix it.7 mini exercises · 35 minutes
    Indexing, Shop, Admin, Console
    Locked
  2. The green teas page nobody clicksLow CTR, keywords, two pages stealing each other's searches: understand and rewrite.7 mini exercises · 45 minutes
    Console, Keywords, Admin
    Locked
  3. Duplicate pages and redirectsDuplicate filters, a redirect chain and warnings that aren't problems: tell them apart and fix them.7 mini exercises · 35 minutes
    Indexing, Crawler, Admin
    Locked

Level 3 · Cases

No hints: just data and theory. Calculations, priorities and texts to write.

Opens when you finish: Diagnosis
  1. End-of-month auditSpeed, titles, priorities and a written request to the web team.7 mini exercises · 45 minutes
    Indexing, Crawler, Admin
    Locked
  2. The October dropSeparate what's normal from the real problem, calculate the cost and write the summary.8 mini exercises · 50 minutes
    Console, Indexing, Analytics
    Locked
  3. The content planWhat to write until Christmas, in what order, and the brief for the copywriter.6 mini exercises · 45 minutes
    Keywords, Analytics
    Locked

The tools

Search consoleHow often the website appears on Google and how many clicks it gets.Like Google Search ConsolePages and indexingWhich pages are on Google, which aren't and why.Like Search Console's Pages reportKeyword researchWhat people search for and at what time of year.Like Keyword Planner or SemrushCrawlerThe website as Google sees it: errors, redirects, titles.Like Screaming FrogAnalyticsWhat happens after the click: visits, orders, revenue.Like Google Analytics